Company culture seems to be a hot topic these days, but what does it look like in practical application? We understand company culture as the norms, behaviors, values, and work environment of an organization. Leaders may be considering how they can build a better culture at work, which enables employees to make positive contributions to the organization as a whole. Today we’ll explore the different aspects of a culture and how this could assist in attracting top talent.

1. Purpose and values: As the landscape of work continues to evolve, workers seek environments where they can be purpose-driven and engaged. People want to feel that their work has meaning and alignment with their values. When organizations have a clear “why” and actively support that mission with action, the culture attracts like-minded talent.
   
2. Collaboration and involvement: A culture that prioritizes respect and trust empowers employees to take control of their work. Employees want to have the freedom to think outside of the box and make meaningful contributions to the organization. When employees are actively involved in finding solutions at work, it fuels innovation and encourages them to share ideas freely. This element of collaboration is popular in highly coveted organizational cultures.
   
3. Continuous learning: High-performing talent is drawn to growth-minded environments. They seek opportunities to take on new challenges, learn new skills, and gain valuable career growth. Here at Giraffe, we often discuss the value of development opportunities and stretch assignments. The Giraffe app has a focus on stretch assignments to help leaders create a learning culture and organic exchange of skills.
   
4. Inclusive and adaptable: The ability to adapt to change and provide an equitable environment in our constantly evolving world is a virtue sought after by prospective employees. It’s important for a culture to include different perspectives, experiences, and abilities. Diverse viewpoints ultimately help company culture thrive.

By encouraging a trust based culture and staying committed to continuous improvement, leaders can create a positive environment that attracts the best talent.Today’s workers are interested in making meaningful contributions and being part of something larger than themselves. The Giraffe app provides the tools for effective two-way communication to help achieve growth and collaboration towards shared goals. We invite you to join us!

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